In the world of digital marketing, human contact may feel like a thing of the past. But if someone is considering buying, they need advice from a real person. When friends, family members, or neighbors make referrals through word of mouth, it can be invaluable to a business. In fact, a Nielsen study found that 83% of people consider it the most credible ad. That’s where customer reviews come in—they’re like a digital version of recommendations from friends.
Consumers don't trust brands as much as they once did. Of course, they want to know how your products and services can benefit them, but they also want to make sure they are making the right buying decision by learning about other people’s experiences. Customer reviews can convince customers to take the risk of buying your products and services because they trust real people to give real opinions about businesses.
what do you need in customer reviews
Capture honest, authentic reviews. Shoppers buy into reviews if they are presented in an honest and authentic way. That’s why you should be collecting reviews from real customers — it gives others an idea of what your product really is like from a voice they trust.
Collect and share comments of all kinds. A study by BrightLocal found that people read an average of 7 reviews before deciding to trust a business. Having a variety of reviews will make people more inclined to believe that you are selling a high-quality product. Plus, it makes reviews more authentic.
Balance of quantity and quality. It is important to focus on the quality and quantity of reviews. A Northwestern University study published in 2015 found that the optimal number of reviews that drove shoppers to shop depended on the review content. You don't need as much as they go to deeper and longer depths. When they're short, you need more.
Accept negative reviews. Not all reviews have to be overwhelmingly positive to help your business. Research from Northwestern University shows that customers are most likely to buy items with a 4.2-4.5 star rating rather than a 5-star rating because a full score can make customers suspicious. It helps shoppers trust everyone's opinion if someone gives critical feedback.
Professional advice for online stores
If you want to increase your sales and eliminate low talk rates, you need lots of social proof and a solid reputation from really loyal customers. TT Ali Reviews Product Reviews helps you import reviews, request reviews, manage reviews, and translate reviews. Below are some key features of the tool.
main feature:
●Translate reviews for global customers
●Import reviews from AliExpress with one click
●Product page review display
●2 kinds of layout switching
●CSV file audit import
●Product review management
●Mail after-sales management
●Photo Review Exhibition
●Multi-language support
● Conversion promotion
●Instagram feed
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