Online reviews from customers break new ground in the world of marketing and communications, bridging the gap between the traditional word of mouth and viral feedback, which can influence consumer reviews.
Maybe you’ve already started collecting customer testimonials on the level of service you provide and respond to valuable customer feedback, but let’s take a step back and list some reasons that highlight the importance of getting customer testimonials for your business.
7 Reasons Why Customer Reviews Matter
1) Know your customers better and improve customer service
Analyzing the reviews left by customers can help your company understand the overall satisfaction of customers, as they can provide your business with feedback on what customers really want.
By using this insightful information as input, you will be able to quickly and efficiently solve the problems faced by consumers, thereby creating a positive experience for consumers and keeping the focus on their needs, thus improving customer service.
2) Credibility and social proof
There is no doubt that from the moment we come into this world, we are social animals and we are interested in knowing what others have to say before making a purchasing decision. Just like we would ask friends and family for recommendations, review sites allow us to do that with just a few clicks.
3) Use experience to fight for profits
Reviews enable new businesses to compete alongside more established competitors and potentially gain a positive positioning in people's evaluations and expectations. From that perspective, which company would you rather buy from a company with 50 3-star reviews or a company with 5 5-star reviews? Voila! You've moved the discussion away from discounts and prices!
4) Give consumers a voice and build customer loyalty
Consumers who take the time to review your business online are more likely to develop some loyalty and keep coming back. By leaving a review and building a relationship with your business, it makes consumers feel like they have a voice and can speak in a positive and meaningful way even behind desktop and/or mobile and/or tablet screens Provide feedback.
5) Improve ranking
Reviews appear to be the most significant ranking factor in local searches. It helps businesses rank well even if they have low-quality link profiles.
According to SEJ, "Pages with reviews mentioning a keyword and/or a city name are found to rank higher in Google's local pack. At a high level, having the keywords you want to rank for, and Cities that you want to rank for in reviews are highly correlated with high Google ranking results."
6) Consumers do marketing for you
Positive online business reviews are valuable and can provide your business benefits that simple marketing campaigns cannot. In short, they are like micro-marketing campaigns that work long after the online reviews are published, thereby providing an ongoing positive image to potential customers and creating ongoing brand awareness, which benefits both the short and long term. enterprise.
7) Comments generate more comments
When a business has received online reviews, it encourages other visitors to leave feedback of their own. Just the presence of a few reviews seems to be enough to give new customers the motivation and confidence to voice their opinion on a particular product or service.
Takeaway
You also need to find a good way to collect customer reviews because they are very important. Here, we want to introduce to you a great review collection, management, and translation tool - TT Ali Reviews Product Reviews.
This tool helps you to import reviews, request reviews, manage reviews and translate reviews. Customers will always pay for vivid photo reviews. Also, Trustoo.io offers some extra features to help you optimize your SEO, increase organic traffic, and get repeat customers.
For all Shopify users, TT Ali Review Product Review will be the best review app. Let UGC boost your sales and brand your store!
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