You are going to have to do research to find out things like which time zones your viewers are located in, and what times they are on TikTok. In other words, in order to figure out the best times to post to TikTok, you will have to figure out where your viewers are located, what time zones they are located in, and what times they are on.
In the Influencer Marketing Hubs' best times to post in the app calculator, the Influencer Marketing Hub suggests looking at your biggest followers' locations and using this to set up your schedule. Once you know where the majority of your followers are located, you can use the best times worldwide to post on TikTok mentioned above to predict when your audience is likely to be online. If you are able to find out the best times to post your specific, unique content on TikTok, you can grow an audience a lot faster and maximize engagement rates down the line.
When looking into the best times to post on TikTok for your brand, you will likely need to analyze and test multiple factors related to your account, content, and audience in order to find your posting sweet spot. As a result, brands and organizations are looking for ways to reach more audiences on TikTok, so finding out what is the best time to post on TikTok could make a big difference in your reach and engagement. How frequently you post also has an effect on the distribution of your content across the platform (TikTok recommends posting 1 - 4 times a day).
TikTok recommends posting three times a day since that is when your audience is most active. If you are using TikTok for business, watch how your audience reacts to posts during those times of the day, and monitor for any changes to follower activity. To see what they are, head over to the Follower Activity section in TikTok Analytics and toggle the days of the week and times of the day.
Influencer Marketing Hub analyzed over 100,000 TikTok posts to look for engagement trends and determined that the best times to publish are each day best times to publish, all within Eastern Time. Hootsuite analysis of 30,000 posts found that the best times to post to TikTok to get maximum engagement are on Thursdays at 7pm. The best overall time to post on TikTok is Thursdays at 10 PM Eastern, according to the social media management tool Hootsuite.
As the above info shows, three of the top recommended times to post on TikTok are Tuesdays at 9 am EST, Thursdays at 12 pm EST, and Fridays at 5 am EST. The overall consensus seems to be that there is really no one really good day or time to post on TikTok, with arguments being TikTok engagement depends on a variety of factors, including the industry, type of content shared, or posting frequency. We have also observed that, overall, early-morning posts appear to perform best early in the week (Monday through Wednesday), whereas videos posted during the late afternoon and evening hours of TikTok receive the most engagement during the weekends (Thursday through Sunday).
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