What Is E-Commerce Package

 E-commerce packaging refers to the packaging intended for use in the transportation of goods, as opposed to retail packaging, used for items that eventually make it onto the shelves of stores. When we are talking about e-commerce packaging, we are talking about packaging used for sending your products directly to your customers online, and all that goes along with that, such as its design, the materials that are used to pack it, and its contents. E-commerce product packaging is designed not only for protecting the goods that you are shipping, but it is also important for branding purposes as well. 

In addition to protecting your products, eCommerce packaging can become its own advertising, or the ticket, selling the new buyer on your brand, so that he comes back for more. Your packaging is the one piece of material that helps to protect your product in transit and keeps your product from being altered by other substances. E-commerce-ready packaging helps your company to manage and protect your products as efficiently as possible. 

Customized packaging helps you build a stronger brand identity that is sure to leave your customers impressed. Memorable, appealing, brand-defining packaging creates customer loyalty and allows for positive experiences. The best packing also builds brand loyalty: 52% of customers will return to the business if they love its packaging. 

The entire experience with the delivery is where stellar product packaging makes a world of difference in your ability to reach and keep customers. In fact, the way in which you pack your products, as well as the shape and size of your shipping boxes and mailing envelopes, will dictate both customer experiences and your profitability. The right eCommerce package is, in the end, your differentiator, helping customers differentiate products from the computer screen and into their homes. 

Something e-commerce-based businesses can often neglect is how your packaging represents your brand, as well as how a customer's experience of opening a box is from purchasing something on your online storefront. While packages designed for a retail shelf usually need to help sell the goods within, e-commerce packaging needs to help not only protect products but provide a pleasant unboxing experience. The primary difference between e-commerce and retail packaging is that retail packaging is designed to promote their products and attract customers to purchase them, whereas e-commerce packaging is designed to protect the products the customer has already purchased online. 

A secondary purpose of e-commerce packaging is to increase your brand's visibility by using logos and slogans on things like boxes, mailings, and ribbons. What is awesome about e-commerce packaging boxes printed by Custom Printing is that you get unlimited colors to work with on the art with no extra fees. 

You can also invest in unique packaging materials to ship with, like shipping bags, corrugated boxes, or environmentally-friendly boxes, giving your e-commerce customers the WOW factor. Using eco-friendly packaging made from recycled, recyclable, or biodegradable materials will establish your brand as eco-conscious. As mentioned above, at Morrisette, we utilize ISTAR 6 testing to make sure that your packaging can survive the transportation process, and strongly believe that packaging presentation is as important as the products within.