Pros and Cons of Wix as a Dropshipping Site

Advantage

Friendly user interface

Wix's user-friendly interface is one of its main selling points. The drag-and-drop editor makes it easy to build a beautiful eCommerce website, even without coding knowledge.

The platform is ideal for beginners just getting started with dropshipping.

No transaction fees

You don't have to pay transaction fees on Wix, which means you keep all your profits.

On other e-commerce platforms, you typically pay a transaction fee of 2% to 3% per sale. Transaction fees can eat into your profits, but with Wix, you don't need to worry about that. You just pay a monthly subscription fee (starting at $17) and pay for any non-free apps or features you use.

Customizable Design

Wix has dozens of customizable themes and designs, making it easy to find the perfect design for your brand. The platform also offers tutorials and support should you need to customize your designs.

Built-in Marketing Tools

Wix has built-in marketing tools to help you promote your store and products.

For example, you can use email marketing tools to send newsletters and special offers to your subscribers. There is also SEO Wiz, which helps you optimize your website for search engines.

Free trial

If you're not sure if Wix is right for your needs, Wix offers a 14-day free trial. Take advantage of a free trial before committing to a paid plan.

Shortcoming

Product categories are limited

Wix has limited product categories available for dropshipping.

Requires third-party apps

You may need to utilize third parties such as Oberlo or DSers to run a successful dropshipping business on Wix. These dropshipping apps allow you to add products to your website and process orders.

While there are some great third-party apps available, this does add another layer of complexity (and expense) to your business operations.